When the COVID-19 pandemic made it difficult to tour rental properties in person, Los Angeles-based GLB Properties struggled to fill vacancies. Ivana Bramson, whose parents, Gene and Louise, started the business, decided to revamp GLB’s Instagram account, showcasing the details that make their luxury, vintage properties unique.
Now, 90% of GLB’s inquiries come from the social media platform. Vacancies are lower than ever and fill faster than ever — success the Bramsons credit to their family’s partnership.
“It’s really a vision that the three of us have created,” Ivana Bramson says.
By the editorial team at Story by J.P. Morgan
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