Our mission

We started on this journey with the aim of helping to move forward the digitization of real estate, expand value for existing clients and improve data visibility.

“Story” can refer to the number of floors in a building. But more importantly, “Story” refers to the unique path each of our clients has taken on their real estate journey.

We are leveraging the technology, payments and security expertise of J.P. Morgan and the award-winning knowledge and experience of Chase for the benefit of our clients.

Story by J.P. Morgan is an all-in-one digital platform for multifamily property owners/operators and tenants. Story helps our customers streamline operations, save costs and confidently grow their business.

The Story team considers itself a startup team within J.P. Morgan. We are a diverse mix of people with expertise in technology, financial services and real estate—all with a laser focus on adding value for our clients. As we thoughfully build out Story, we are:

• Using a startup methodology and design-thinking approach
• Customer-centric and data-driven
• Using a build, buy or partner approach to innovation

As a part of J.P. Morgan, we are committed to:

• Working to uplift all communities. Through ongoing investments, business initiatives and philanthropic commitments, we aim to help employees, customers, clients and communities grow and thrive sustainably—with opportunity for all.
• Investing in research and insights that help inform and advance policy solutions that support the path toward racial equity.
• Making economic opportunities more equitable and accessible. Through investments and initiatives aimed at supporting and advancing Black, Hispanic and Latino communities.
• Learn more at jpmorganchase.com/impact.